Shimon Akad, COO at Playtech: 'Paddy Power has grown into a leading force since its inception over 30 years ago, and we look forward to building on our successful partnership with them. The new multi-year deal builds on a longstanding relationship between the two key players in the gambling sector, which dates back more than ten years.Īs part of the new deal, Playtech will remain the exclusive provider of Self Service Betting Terminals (SSBTs) for Paddy Power in both the UK and Ireland and, as leaders in this field, will continue to provide market-leading sports betting software to fulfil the increasing demand for a digital betting experience from customers in a Retail Betting Shop. Playtech has announced the extension of its exclusive partnership with Paddy Power, a leader in the sports betting scene.
